Electrical websites for the jobs that pay and the jobs that fill the week.
Electrical work splits in two. There’s the high-ticket work homeowners plan for: panel upgrades, EV chargers, whole-home generators, rewiring. And there’s the repair work that fills the calendar: outlets, breakers, ceiling fans, lighting. Both get searched by town, and both need their own page. SlateRank builds all of them and keeps adding every week.
Free. About fifteen minutes. Shows you exactly where you're not showing up.
The searches that matter.Ten electrical searches, split between planned work and repair calls. Eight towns means eighty pages.
Every one of these is its own search, with its own page behind it or not. Google ranks pages, not businesses. If the page isn’t there, the click goes to whoever built it.
The audit lists every one you’re missing, by service and town.
Where electrical sites usually fail.Four patterns we see on almost every audit.
Credentials, not services
“Licensed, bonded, insured, 20 years experience” is important and it belongs on every page. It isn’t a page. The homeowner searching “EV charger installation [town]” needs a page about EV charger installation in their town.
No planned-work pages
Panel upgrades and generator installs are five-figure jobs searched by people who’ve already decided to spend. Most electrical sites don’t have a page for either.
No emergency page
Same as every trade. The highest-intent search has no page behind it.
Commercial mixed in
Different searches, different customers. Separate them.
What we build for an electrical company.Six kinds of page, all in your voice.
One for each service, split by planned work and repair work. What’s included, typical cost range, permit and inspection process where it applies.
One per town. Your history there, the neighborhoods, and what’s specific: older homes with Federal Pacific or Zinsco panels, aluminum wiring in certain decades of construction, HOA requirements for generator placement.
Every service in every town. “Panel upgrade in Weston.” “EV charger installation in Cooper City.”
Do I need a panel upgrade for an EV charger. How much does a whole-home generator cost installed. Is aluminum wiring dangerous. Plain answers, quotable.
Generator pages live before storm season. Holiday lighting pages in October. Surge protection pages during summer storm months.
Guides homeowners in your towns actually search: panel upgrade costs in Broward, is aluminum wiring safe, what a whole-home generator runs installed. Refreshed as prices and codes change.
A worked example.An electrical contractor in Broward serving eight towns with ten services.
Most electrical sites in the market have a home page, a services list, and a “why us” page.
The electrical calendar.Pages go live ahead of the season, not during it.
FAQs
Questions electrical owners ask.
Our best jobs come from referrals, not search. Why do this?
Referred customers still look you up before they call. When they search your name and find three pages, that’s fine. When they search “generator installation [town]” to compare and find a competitor with a full page and you with nothing, that’s a referral you lose.
EV charger demand is growing fast. How do we get ahead of it?
A page for EV charger installation in every town you serve, live now, before the competition builds theirs. New searches with few pages competing are the easiest to win.
We do commercial too. Does this cover that?
The engine does. Commercial is a separate set of services and searches. We’d build it as its own section so the residential pages stay clear.
Can you help us rank for panel upgrades?
A panel upgrade page in every town, plus a guide on Federal Pacific and Zinsco panels and when to replace them. Homeowners searching those brand names have a problem and a budget.
How do you handle permits and code in the copy?
We write to your state and county. Permit steps, inspection timing, what the homeowner needs to have ready. You review it before it goes live, and we update it when code changes.
We’re booked out weeks. Do we want more calls?
Then the pages shift toward higher-ticket planned work and away from small repairs. You tell us which jobs you want more of, and the queue follows.
Get the free audit. Then decide.
Fifteen minutes. No card. No call. The report shows up in your inbox.
No card. No call. The report shows up in your inbox.
