Pest control websites for the calls that come every day and the plans that make the year.
Pest control has two kinds of customer. The one who found termites this morning and is searching from the kitchen. And the one comparing quarterly plans on a Sunday. Both search by pest and by town, and most pest control sites have one page for everything. SlateRank builds a page for every pest and every town, plus the plan pages that make revenue predictable, and keeps adding every week.
Free. About fifteen minutes. Shows you exactly where you're not showing up.
The searches that matter.Eleven pest control searches, by pest and by plan. Eight towns means eighty-eight pages.
Every one of these is its own search, with its own page behind it or not. Google ranks pages, not businesses. If the page isn’t there, the click goes to whoever built it.
The audit lists every one you’re missing, by service and town.
Where pest control sites usually fail.Four patterns we see on almost every audit.
Pest library, no towns
Encyclopedic pages about every insect, none of them tied to a service in a place. Great for a school project, useless for “termite treatment [town].”
No plan pages
The quarterly plan is the business. Most sites mention it in passing and never give it a page.
Same franchise template
If you’re a franchisee, your corporate site template is shared with hundreds of other locations. Google treats identical pages as duplicates.
No same-day page
“Same day pest control [town]” is searched by someone with a problem right now.
What we build for a pest control company.Six kinds of page, all in your voice.
One per pest and one per plan. What the treatment involves, what it typically costs, what the plan covers and how often.
One per town. Your history there, the neighborhoods, and the specifics: subterranean termite pressure in certain soil types, rodent activity near canals or preserves, mosquito patterns near standing water.
Every pest and every plan in every town. “Termite treatment in Davie.” “Quarterly pest control in Cooper City.”
How do I know if I have termites. Is quarterly service worth it. Is the treatment safe for pets. What’s a termite bond. Plain answers.
Termite swarm season pages live a month before swarms start in your region. Mosquito pages before the rainy season. Rodent pages before the cool months when they move indoors.
Guides homeowners in your towns actually search: what a termite bond is, when swarm season hits South Florida, is quarterly service worth it. Refreshed as seasons shift.
A worked example.A pest control company serving eight towns with eleven services.
A franchisee competitor has a corporate template shared with two hundred other locations.
The pest control calendar.Pages go live ahead of the season, not during it.
FAQs
Questions pest control owners ask.
We’re a franchise. Can we even do this?
Depends on your agreement. Many franchisors allow a locally owned site alongside the corporate one. If yours does, that local site is where the town-by-town pages live, and it’s what separates you from the other two hundred locations.
Termite work is our biggest ticket. How do we get more of it?
A termite page in every town you serve, plus inspection pages, plus a swarm-season page timed to your region. Most competitors have one termite page for the whole territory.
Our customers are on recurring plans. Isn’t a website less important?
It’s how you get the next recurring customer. The plan page in their town is what a homeowner reads before signing up.
How do you handle pest pages that seem too small to matter?
Ant control or wasp removal in one town is a small search on its own. Across every town, and with the quarterly plan page linked from each one, they add up to a steady stream of plan signups.
Can the pages mention the products you use?
Yes, plainly. Homeowners search whether treatments are safe for pets and kids, and the page that answers that honestly earns the call. We write it in your words and you approve it.
We’re seasonal in the north. Does this still work?
The calendar shifts. Rodent pages go live before the first cold snap, mosquito pages before spring rains, and the quarterly plan pages carry the winter.
Get the free audit. Then decide.
Fifteen minutes. No card. No call. The report shows up in your inbox.
No card. No call. The report shows up in your inbox.
