Remodeling websites for the longest research cycle in home services.
Kitchens, baths, additions. Nobody searches “kitchen remodel [town]” and calls the first result. They search for weeks. They compare. They look at pages about cost, timeline, and process before they ever reach out. SlateRank builds those pages, for every project type in every town you serve, and keeps adding every week so you’re there at every step of the research.
Free. About fifteen minutes. Shows you exactly where you're not showing up.
The searches that matter.Ten remodeling searches, from “kitchen remodel cost” to “contractor near me.” Eight towns means eighty pages across a months-long decision.
Every one of these is its own search, with its own page behind it or not. Google ranks pages, not businesses. If the page isn’t there, the click goes to whoever built it.
The audit lists every one you’re missing, by service and town.
Where remodeling sites usually fail.Four patterns we see on almost every audit.
A portfolio, nothing else
Beautiful photos, no page for “kitchen remodel in [town].” The homeowner researching can’t find you until they already know your name.
No cost pages
The first thing every homeowner searches is what it costs. Most remodelers avoid the question. The one who answers it plainly gets the call.
No process pages
The second thing they search. Same problem.
One page, every project
Kitchens and additions are different searches, different customers, different budgets.
What we build for a remodeling company.Six kinds of page, all in your voice.
One per project type. What’s included, typical cost range in your market, timeline, how permits and design work.
One per town. Your work there, the neighborhoods, and the specifics: housing stock by era and what it means for renovation, HOA and permit requirements, common layouts and what homeowners typically change.
Every project type in every town. “Kitchen remodel in Weston.” “Home addition in Cooper City.”
Cost guides, timeline guides, process guides. What a kitchen remodel costs in your market. How long a bathroom takes. What the permit process looks like. These catch homeowners weeks before they’re ready to call.
Can I live in the house during the remodel. Do I need an architect. How do change orders work. Plain answers.
Guides homeowners in your towns actually search: kitchen remodel costs in Broward, permit timelines by city, can you live at home during the work. Refreshed as prices and codes change.
A worked example.A remodeling contractor serving eight towns with six project types.
The typical competitor has a portfolio and a contact form.
The remodeling calendar.Pages go live ahead of the season, not during it.
FAQs
Questions remodeling owners ask.
Our jobs come from referrals and repeat clients. Why do this?
Every referral looks you up before calling. When they find a page about kitchen remodels in their own town, with real costs and a real process, the referral converts. When they find a portfolio and nothing else, they keep researching and sometimes call someone else.
We don’t like publishing costs. Competitors will undercut us.
Ranges, not quotes. “Most kitchen remodels in [town] run between $45,000 and $90,000 depending on scope.” Homeowners search for it, and the remodeler who answers gets the trust.
Our projects take months. Does weekly publishing make sense?
The research cycle is long, which means more pages catch more of it. A homeowner reads your cost guide in January, your timeline guide in March, and your kitchen page in their town in May. Every one of those has to exist.
How do you write about cost without scaring people off?
Ranges, with what moves them. “Most kitchen remodels in Weston run between X and Y, depending on cabinets and layout changes.” The homeowner who reads that trusts you more than the one who found nothing.
Do you handle our portfolio and before-and-afters?
Yes. Project photos go on the project-in-town pages where they support the search, not in a gallery nobody finds. Real photos, your captions, your towns.
Our sales cycle is months. How do we measure this?
The monthly report shows which research pages people read, which town pages they reach, and which lead to a form or call. You see the path months before the contract.
Get the free audit. Then decide.
Fifteen minutes. No card. No call. The report shows up in your inbox.
No card. No call. The report shows up in your inbox.
