HVAC websites that show up before the heat does.
HVAC is the most seasonal trade in home services and the most searched when it matters. When an AC quits in July, the homeowner searches “AC repair [town]” from a hot kitchen and calls the first real company that comes up. SlateRank builds a page for every HVAC service in every town you serve, so you’re the company that comes up, and keeps adding pages every week so you stay there.
Free. About fifteen minutes. Shows you exactly where you're not showing up.
The searches that matter.Eight HVAC searches homeowners run by town. Seven towns means fifty-six pages you probably don’t have.
HVAC searches almost always carry a town name or “near me,” and they split cleanly by service.
Every one of these is its own search, with its own page behind it or not. Google ranks pages, not businesses. If the page isn’t there, the click goes to whoever built it.
The audit lists every one you’re missing, by service and town.
Where HVAC sites usually fail.Four patterns we see on almost every audit.
One page for everything
“We do repair, install, and maintenance across the tri-county area.” Google reads that and can’t tell what the page is about, so it doesn’t rank for any of it.
No emergency page
The highest-intent HVAC search is “emergency AC repair [town]” at 9pm. Most HVAC sites have no page for it. The one that does gets the call.
Brands, not services
Pages about Carrier, Trane, and Lennox rank for people researching brands, not for people whose AC is broken. Service pages first, brand pages later.
Seasonal pages too late
Google takes weeks to months to rank a new page. A summer page that publishes in summer misses the summer.
What we build for an HVAC company.Six kinds of page, all in your voice.
One for each of the eight above, written for your company. What’s included, what it typically costs in your market, how fast you can get there.
One for each town. How long you’ve worked there, which neighborhoods you’re in most weeks, anything specific about the housing stock, like older homes with undersized ductwork or newer builds with builder-grade units failing at year eight.
Every service in every town. “AC repair in Pembroke Pines.” “Heat pump installation in Weston.” This is where most of the searches land.
Why is my AC freezing up. Should I repair or replace a twelve-year-old unit. How much does a new system cost. Answered plainly, so both Google and the AI assistants can quote you.
Pre-summer tune-up pages live by April. Hurricane-season generator and system protection pages live by May in coastal markets. Heating pages live by October where it applies.
Guides homeowners in your towns actually search: what an AC install costs in Broward, how to read a SEER rating, hurricane prep for your system. Refreshed as prices and codes change.
A worked example.An HVAC company in Broward serving Pembroke Pines, Miramar, Davie, Weston, Cooper City, Plantation, and Sunrise. Seven towns, eight services.
Most HVAC sites in that market have between three and ten pages total. That gap is the opportunity.
The HVAC calendar.Pages go live ahead of the season, not during it.
FAQs
Questions HVAC owners ask.
We’re slammed in summer and dead in winter. Does this help with that?
Yes, and in a specific way. The pages that bring in maintenance plans, duct cleaning, and indoor air quality work go live in the slow months, when there’s less competition for those searches. It doesn’t erase the seasonality. It fills the trough.
We already rank for our company name. Isn’t that enough?
Ranking for your own name reaches people who already know you. The searches that grow the business are “AC repair [town]” from people who don’t. Those are the pages we build.
Our brand-name pages get traffic. Should we keep them?
Keep them. They’ll link to the service pages. But they’re research traffic, not repair traffic, and the service-in-town pages are what get the call.
How fast can the summer pages be live?
Tune-up and pre-summer pages go in the first batch, so they’re live with the site. If you sign in spring, they’re indexed before the first heat wave. If you sign in July, we publish them anyway so next summer is covered.
Do you handle heating pages in a Florida market?
Only where it makes sense. In South Florida that’s heat pumps and a handful of cold-night furnace searches. In markets with real winters, heating gets its own full set of pages timed to October.
We do commercial HVAC too. Does this cover that?
The engine does. Commercial is a separate set of services and searches, so we’d build it as its own section rather than mixing it into the residential pages.
Get the free audit. Then decide.
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