Roofing websites that are live before the storm, not after.
Roofing is the trade where timing decides everything. The searches spike after a storm, and Google ranks pages that were already there, not pages published the next day. SlateRank builds a page for every roofing service in every town you serve, with the storm-season pages live months early, and keeps adding pages every week.
Free. About fifteen minutes. Shows you exactly where you're not showing up.
The searches that matter.Ten roofing searches, most of them spiking after a storm. Nine towns means ninety pages that need to be live in May.
Every one of these is its own search, with its own page behind it or not. Google ranks pages, not businesses. If the page isn’t there, the click goes to whoever built it.
The audit lists every one you’re missing, by service and town.
Where roofing sites usually fail.Four patterns we see on almost every audit.
Galleries, not pages
Beautiful before-and-afters, no page for “roof repair in [town].” Google can’t rank a photo.
No insurance claim page
In storm markets, “roof insurance claim [town]” is one of the highest-value searches and it’s rarely a page.
Materials, not towns
“Metal roofing” ranks for people researching materials nationally. “Metal roofing in [town]” ranks for people ready to buy locally.
Storm pages too late
By then it’s too late for that storm.
What we build for a roofing company.Six kinds of page, all in your voice.
One for each service. What’s included, typical cost range for your market and materials, how inspections and estimates work, how insurance claims are handled.
One per town. Your history there, the neighborhoods, and the specifics: predominant roof types by subdivision era, HOA color and material requirements, wind zone and code requirements that affect replacement.
Every service in every town. “Roof replacement in Miramar.” “Tile roof repair in Weston.”
How do I know if I need a new roof. What does a roof replacement cost. Will my insurance cover storm damage. How long does replacement take. Plain answers.
Pre-season inspection pages live by April. Storm damage and emergency pages live by May and refreshed monthly through November. Post-storm “what to do now” pages ready to publish the same day.
Guides homeowners in your towns actually search: roof replacement costs in Broward, how insurance claims work after a storm, tile versus shingle in a wind zone. Refreshed as prices and codes change.
A worked example.A roofing company in Broward serving nine towns with eight services.
Most roofing sites have a home page, a gallery, and a contact form.
The roofing calendar.Pages go live ahead of the season, not during it.
FAQs
Questions roofing owners ask.
After a storm, every roofer in town is advertising. How does a website compete?
Ads stop when the budget stops. A page that was ranking for “storm damage roof repair [town]” in April is still ranking in September, and it doesn’t cost more when demand spikes.
Most of our jobs come from insurance claims. Does this help?
A page for insurance claim help in every town you serve. Most roofers don’t have one. The homeowner searching for it has damage, has a claim, and is deciding who to call.
We do commercial roofing too.
Separate section, same engine. Flat roof and commercial searches are different from residential and shouldn’t share pages.
What happens right after a storm?
The storm damage and emergency repair pages have been live since May, so they’re already ranking. We push a post-storm “what to do now” page the same day, and refresh the insurance claim page with anything specific to that event.
Do you write about materials and warranties?
Yes, but as local pages. “Metal roofing in Weston,” not a generic metal roofing explainer. Warranty and wind-rating details go on the service pages where a homeowner comparing quotes will read them.
We get most jobs from door-knocking after storms.
This is what catches the homeowners who don’t answer the door. They search that night, and the roofer with the page in their town gets the call.
Get the free audit. Then decide.
Fifteen minutes. No card. No call. The report shows up in your inbox.
No card. No call. The report shows up in your inbox.
