House cleaning websites for the weekly account and the one-time job.
House cleaning runs on two kinds of customer. The one looking for a recurring service, comparing companies on a Sunday afternoon. And the one who needs a move-out clean by Friday, or a deep clean before the in-laws arrive, and is searching from the couch with a deadline. Both search by service and by town, and most cleaning company websites have one page for everything. SlateRank builds a page for every service in every town you serve and keeps adding them every week.
Free. About fifteen minutes. Shows you exactly where you're not showing up.
The searches that matter.Ten cleaning searches, from “weekly house cleaning” to “move out cleaning by Friday.” Nine towns means ninety pages.
Every one of these is its own search, with its own page behind it or not. Google ranks pages, not businesses. If the page isn’t there, the click goes to whoever built it.
The audit lists every one you’re missing, by service and town.
Where cleaning sites usually fail.Four patterns we see on almost every audit.
One page for everything
“Residential and commercial cleaning.” Google can’t rank it for weekly service, move-out cleans, and post-construction at once, so it ranks it for none.
No move-out page
The highest-urgency search in the trade, from someone with a lease ending and a deposit on the line. Most cleaning sites don’t have it.
No pricing anywhere
Cleaning is the trade where homeowners most expect a number before they call. The site that gives a real range wins the trust. “Request a quote” loses the click.
Vacation rentals missing
Airbnb and short-term rental cleaning is a separate search, a separate customer, and often a better account. Almost nobody has the page.
What we build for a cleaning company.Five kinds of page, all in your voice.
One per service. What’s included, what it typically costs for a home of a given size, how scheduling works, what you bring and what you don’t.
One per town. Your history there, the neighborhoods you’re in most weeks, and what’s specific: condo buildings with parking and elevator logistics, gated communities with entry procedures, older homes with more surface area, seasonal residents who need a clean before they arrive.
Every service in every town. “Move out cleaning in Pembroke Pines.” “Weekly house cleaning in Weston.” This is where most of the searches land.
How much does a deep clean cost. Do I need to be home. Do you bring supplies. What’s the difference between a standard clean and a deep clean. Are you insured. Answered plainly, so Google and AI assistants can quote you.
Spring cleaning pages live by February. Holiday pre-guest cleaning pages by October. Snowbird arrival pages by October in seasonal markets. Move-out pages pushed in May and August, when leases turn over.
A worked example.A cleaning company serving nine towns with ten services.
The typical competitor has a home page with a photo of a spotless kitchen and a quote form.
The cleaning calendar.Pages go live ahead of the season, not during it.
FAQs
Questions cleaning owners ask.
Our business is recurring accounts. Why do we need pages for one-time cleans?
Because one-time cleans are how recurring accounts start. The homeowner who books a deep clean before a party and likes the result is the one who signs up for biweekly. The move-out page brings them in. The weekly page keeps them.
We don’t want to publish prices. Every home is different.
Ranges, not quotes. “A deep clean for a three-bedroom home in Davie typically runs between $250 and $400.” Homeowners search for the number, and the company that gives one gets the call. The one that says “request a quote” gets skipped.
We serve a big area and we’re small. How many towns should we cover?
The towns where you can actually route a crew profitably. Be honest about it. Start with the three closest to where your crews start their day, then expand as the accounts fill in.
Do vacation rental pages really matter?
Airbnb and short-term rental turnover is its own search and often a better account than a homeowner: recurring, predictable, and paid by a host who needs reliability. Almost no cleaning site has the page, so the one that does gets the account.
Get the free audit. Then decide.
Fifteen minutes. No card. No call. The report shows up in your inbox.
No card. No call. The report shows up in your inbox.
